Cold Brew Coffee: Why It Should Be The Only Coffee

Drinking cold brew coffee has many advantages and benefits. Furthermore, it tastes absolutely delicious. You can even drink it in the hot summer months.


It’s 6:00 AM on a Monday morning, and your alarm is blaring just as loudly as it always does. You’re heading to the same job you’ve had for ten years, with the same boring coworkers and micro-managing boss that drives you crazy.

We know there’s only one thing you’re really thinking about:


What if there was a way to upgrade your morning routine by drinking better, more flavorful coffee? What if that coffee was also stronger and more refreshing? What if you didn’t even have to wait in line at the coffee shop around the corner for 45 minutes to get it?

If you drink cold brew coffee, you can get all of these experiences — and much more.

Keep reading to learn more about why everyone who’s anyone is drinking cold brew — and why you should do the same.

What Is Cold Brew Coffee?

Before we get into just a few of the many reasons why we can’t get enough cold brew coffee, let’s make sure you understand what separates it from the other brews out there!

First of all, this type of coffee is often confused with its close cousin, iced coffee.

So, how is it different?

Iced coffee is just that — coffee over ice.

But cold brew, on the other hand, is actually made with cold water from the start, and it “steeps” for anywhere from twelve to twenty-four hours. This is what makes it such a flavorful, addicting option.

In other words, it’s a serious upgrade from using last night’s coffee poured over ice to fuel your day.

The coldness of the water means that you’ll also experience less bitterness and acidity than you would when drinking hot or iced coffee.

That lengthy brew time means that you’ll also get a seriously strong buzz from cold brew coffee. While most baristas cut their cold brew with water to take down the caffeine levels, it’s still a favorite among those who rely on their coffee to put a lasting pep in their step.

Now, let’s take a look at some of the reasons for this drink’s recent cult status.

1. You Won’t Need to Disguise the Flavor

Coffee: can’t live with it, can’t live without it.

We know that, for lots of people, drinking coffee is more of a necessary experience than a magical, gourmet culinary experience. Especially for newer coffee drinkers, the highly acidic taste can sometimes be hard to stomach.

So, you attempt to hide that bitterness by pouring in fattening cream, sugary syrups, and artificial sweeteners riddled with aspartame.

But disguising the taste of your coffee can have major consequences.

In addition to being a poor substitute for great-tasting coffee, aspartame also comes with some serious health risks.

While it’s difficult to concretely link the aspartame found in your favorite artificial sweeteners to severe diseases, doctors are far from ready to fully sever the link between aspartame and cancer.

In addition to those more serious health threats, aspartame has also been linked to dizziness, migraines, obesity, and even changes in mood.

In a nutshell: anything that you can do to cut down on your aspartame intake is a good thing. When you drink coffee that’s already good to start with, you won’t need to douse it in sugar in order to make it drinkable.

2. It’s Incredibly Refreshing

We’ve already talked about the appeal of the strength of this type of brew.

But another amazing benefit?

The refreshing “just right” temperature that it’s served at.

We know that there are few things more frustrating in life than holding your cup of steaming hot coffee when it’s close to 100 degrees outside. You want to get energized for that morning meeting, but before you know it, you’ve downed a half a cup of what feels like scalding hot joe — and you’re covered in sweat.

It’s not a good look — and it’s a problem you can avoid by drinking cold brew coffee. No matter what the thermometer says, we know you’ll love the cool hit of cold brew without the heat of regular coffee and the freezing hands often associated with the iced option.

3. It’s An Amazing Base For Other Treats

Let’s get real: few things are better than the perfect milkshake.

One of the reasons why we love cold brew coffee so much?

It’s the perfect base or “secret ingredient” for a wide variety of treats.

For example, we strongly suggest that you live your best life by trying out this recipe for a cold brew caramel coffee milkshake. It’s like having a bite of your favorite coffee ice cream, mixed with tons of the other flavors you love.

Foodies all around the world love using their cold brew to spice up pretty much any dish, from doughnuts and muffins to cocktails and marinades.

4. It’s All The Rage

Sometimes, the reason you enjoy something has nothing to do with flavors, temperature, or even getting that morning jolt of energy.

Instead, you just enjoy it because it looks cool.

For many people, this is the case with cold brew coffee.

From famous chefs to celebrity personal trainers, it seems like everyone worth getting to know has been jumping on the cold brew bandwagon lately.

Why should you be any different?

Where Can You Find The Best Cold Brew Coffee?

Now that you know more about cold brew and just a few of the many reasons for its surge in popularity, we know you only have one question left:

“Where can I get some?”

When you’re ready to shake up your coffee experience and finally start your day off on the right foot, we want to help.

Spend some time on our website to learn more about how our foods and beverages can upgrade not only your morning, but every meal and snack you eat throughout the day.

Shop with us to get access to food that’s healthy, wholesome, and above all, delicious.




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